In order to convey news to our younger audiences, we came up with a way that both sparked their interests and delivered news.

 

The result? Memes. 

 

I was responsible for introducing the usage of memes via Photoshop to achieve just that. This helped MSN remain relevant in the online news industry given the abundance of sites available. It was even added as part of my job scope ever since my first entry went viral; check out my 6 most viral memes below.